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Ours E-commerce is defined as the buying and selling of products or services exclusively through electronic channels. There are three main branches of electronic commerce; the most well-known form being online shopping, also known as business to consumer (B2C). Here individuals can order various products and pay for their purchase via internet. Another category of e-commerce is business to business (B2B), where companies, such as manufacturers, wholesalers or retailers exchange products and/or services. The third category of e-commerce involves transactions from consumer to consumer (C2C), as in the example of lanesida.com and other similar websites.

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